How Content Marketing Can Generate More Leads in B2b

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To generate more leads in b2b more and more companies are betting on content marketing . This new movement came after years of all lead generation efforts reliant on direct mail and telemarketing approaches. And it gained even more strength with the change in consumer behavior . Just think about the last time you paid attention to a telemarketer for more than 10 seconds. Now compare that to the volume of searches you do on google every day. Or the number of times you download an e-book or read an infographic. If you're looking for ways to boost lead generation at your company and want to understand more about the role of content marketing in that, read more below.

Content marketing is already a reality in b2b customer acquisition today is more digitally centric – people are increasingly turning to google first for answers and recommendations. They are also more alert to the ads they are now better able to identify (and evade) bait campaigns. This means that offering relevance to Phone Number List capture the consumer's attention is key to generating more leads in b2b. And how to get that relevance? With good content marketing . With relevant articles on your company's blog, with e-books, white papers, information that makes your consumer's life easier. This practice is nothing new in the industry: 88% of b2b marketers say they already apply content marketing.



That's a lot of companies with some sort of digital presence. How many of them are your competitors and are vying for leads with you? The advantage of measuring results can you answer now how are the results of your investments in media? It goes from an ad in a magazine to the last post on your company's social network. When your company doesn't use content marketing effectively, it becomes more difficult to analyze the total leads generated in the period and set goals for the future. The advantage of this strategy is the level of data you can obtain about leads just by looking at the results of each action.